Office Relocation and Brand Benefits

Office Relocation and Brand Benefits

18/04/2017 07:39 AM by Fusion

When it comes to moving offices, it’s not too different to moving house. It’s stressful and includes a list of legalities, however, it does include the great opportunity to reinvent your environment and create a space that’s fit for purpose and welcoming.

Why relocate?

Reasons to move offices can include, consolidation, lease breaks or bringing several teams together in the same office or looking for a cheaper solution. More recently big and small enterprises are moving office spaces to help boost their brand. An office can represent your business, your talent and your clients and can help give you a competitive edge.

Office design

Relocating your office will have a positive impact on streamlining working practices and patterns, which include a company’s overall workplace culture, encouraging staff as well as attracting and retaining new employees.

With this, it also involves a lot of detail and ensuring a good office design is essential, you’ll need to make sure that you understand the business and its brand values, after this you can then work out exactly what the company needs.

Change

Acquiring your workforce’s opinion is a great idea, especially when it comes to making final design decisions. Research has shown that getting staff involved in office relocation has always been important and by allocating team leaders, you can organise information between the design team and your employees.

This can also help to develop a workplace strategy, it’s important to understand the new property and how different rooms can be used for different purposes. Once you have evaluated your requirements and location, a workplace strategy will then help outline and highlight the best opportunities for change.

Size

When it comes to office relocation, it’s important to know that the smallest details can actually make a big difference. You may not need meeting rooms, so why choose a new space that has them.

Studies have also shown that meeting rooms are too big and that only a third of seats are used. This means there’s now a way for businesses to use more social settings, with meetings taking place in coffee shops. As well as this, layouts of desks have also been misjudged. Open-place offices tend to be quite popular but colleagues can find these areas hard to concentrate in which means productivity loss.

Be unique

When it comes to your brand, it’s important to remember who you are, your values and what you stand for, it’s vital that you stay unique and this is reflected in your office. Every business will have its own requirements and approach when it comes to its operations and culture, it’s important to portray your individuality.

Collaboration

When it comes to relocating, collaboration is vital, from management, to colleagues, to your design team, by working together you can ensure you are making the best office choice from every perspective. Covering all areas mean that nothing will get left behind and you can ensure a positive, encouraging and productive office space.



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